For the first time in 37 years, Budweiser WILL NOT be running a commercial during the Super Bowl. You will see ads for Bud Light and Michelob Ultra but no Bud and the Clydesdale horses. That being said Sam Adams decided to "borrow" the big boys and "unleash" them in the city to promote their "Wicked Hazy IPA". Their new spokesperson, "Your cousin from Boston" pulls the pin and the horses run amok, causing all sorts of havic. No horses were hurt during the making of the commercial thankfully and it's super clever and fun, even if you aren't a fan of IPAs.