John Rich has never liked the word no. He left successful group Lonestar because the band had 2 lead singers and he wanted to make his own music, and the Musik Mafia was born and from that, Big & Rich. He has gone on to create the Redneck Riveria brand with clothes, food items and whiskey, all approved by his late Granny Rich. And of course let's not forget that he won "Celebrity Apprentice" and raised $1.5 million dollars for St. Jude Children's Research Hospital. John's latest pursuit (see what I did there?) is "The Pursuit with John Rich", a show that talks to celebrities about how they achieved the American Dream. Listen to John talk about his new show and check it out on Wednesday nights on the Fox Business Network.