Founded by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi (pronounced like “Fido”) builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first LTE-M enabled GPS tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior.
Jonathan Bensamoun, Founder and CEO
Jonathan is a passionate entrepreneur and experienced Product leader, previously serving as VP Product at Handy and Product Lead at Square. Prior to those roles, Jonathan founded location based app Pins in 2013, which was acquired by Square the following year.
Jonathan’s inspiration is his German Shepherd Thor, who serves as the Chief Dog Officer of Fi.