From the video's creator:

What this film is NOT:
• This film is not a plea for "cleaner", censored, or watered down hip-hop.
• It is not a form of condemning rappers. I'm not perfect and neither is anyone else.

What I hope to accomplish:
• The encouragement of more balanced and HONEST music from some of my favorite artists.

What is balanced and honest music?
• Rap about the hoes, but also talk about the emotions that come with objectifying women when you may have a daughter of your own. Or better yet, a mother.
• Rap about the money, but talk about the other side of wealth and the plethora of things it does NOT fix.
• Rap about the violence, but don't forget about the affect it's had on your friends and family in prison or in caskets.

WARNING: Contains profanity!